If you don’t already do this, I highly recommend you begin. If a client contacts you about a project and your schedule is already full, then take the initiative to tell the client what does work for you. Something like, “I’m afraid I’m not available at that time, but I… Read More »Share Your Availability
Welcome again to another Q&A on this last Tuesday of the month. It is hard to believe that September is almost here. Today’s question is from Reed, who asks, How do you handle providing samples of past indexes for potential clients? Thank you, Reed. That is an excellent question. My… Read More »Q&A: How Do You Provide Indexing Samples?
A couple of weeks ago I wrote about fine-tuning the client flywheel, in which I discussed the value of having a diverse client base and considered shifts I may need to make as I grow my business. I received a thoughtful reply (thank you!), which prompted me to think further… Read More »Who Are Your Indexing Clients?
In some ways, I feel like I am writing today’s reflection to myself. Over this last year I’ve been focused on the business side of my freelance indexing business. Things like tightening up procedures, identifying and tracking metrics, learning to work with subcontractors. This may also mean changing who I… Read More »Fine-Tuning the Client Flywheel
Welcome to this month’s Q&A. I have to admit I am enjoying these. You all are asking some great, practical questions, which are getting me to think. Today’s question comes from Reed, who asks, How do you manage the stress of lulls between projects? I’m still in my first couple… Read More »Q&A: Dealing with Lulls Between Projects
Fall has definitely arrived here in Edmonton. Leaves are turning a beautiful golden yellow and the temperature at night is starting to dip below freezing. This year this also seems to be the season for an uptick in queries to index academic books, most of them ready for indexing in… Read More »When Potential Clients Ghost Me
My book is one year old! Well, close enough to a full year. The official one year mark is July 11, two days from now. I feel like this anniversary has snuck up on me. Sales for Book Indexing: A Step-by-Step Guide have slowed over the last few months, but… Read More »One Year Book Birthday!
It’s tough becoming established as a freelancer. In my last two posts, I’ve written about marketing and money. Today I want to acknowledge that it also takes time to become established as a freelancer. And that time can feel painfully slow and leave you wondering if you are ever going… Read More »Persevering Through the Dip
Marketing is tough. It may be the most fear-inducing part of being a freelancer. Especially if you are an introvert, like most indexers are. How do you find publishers and authors with books that need indexing? How do authors and publishers find you? Publishing is a vast, global industry. Where… Read More »Marketing and Building a Client Base, My Two Golden Rules
When I first began to freelance, I did not know how to set a price for my work. Instead of being proactive, I accepted what my first few clients offered me, as what they offered seemed fair, I had no prices for comparison, and I was simply thrilled to receive… Read More »How to Set Prices that Sell and Earn Profit