Happy New Year! I hope your year is off to a fabulous start, whether you are hitting the ground running or easing into the new year. I recently heard the term “gentle January,” which sounds about right to me. Do I have goals for this year? Yes. Do I need… Read More »2023: Year in Review
Marketing is tough. It may be the most fear-inducing part of being a freelancer. Especially if you are an introvert, like most indexers are. How do you find publishers and authors with books that need indexing? How do authors and publishers find you? Publishing is a vast, global industry. Where… Read More »Marketing and Building a Client Base, My Two Golden Rules
Where do you put potentially embarrassing or upsetting information in an index? The information is true. It is discussed. It qualifies as indexable. But where and how should it appear? I faced this question when I received feedback last year from Adele Weder, the author of the biography Ron Thom, Architect:… Read More »Index Profile: Placing (Hiding?) Sensitive Entries
I recently received the longest list of terms from an author that I have ever received. The list was so long that I immediately contacted the publisher and explained that even with the extra space I had already asked for and received for the index, there was no way that… Read More »Dealing with Authors and Their Lists of Terms
When I first began to freelance, I did not know how to set a price for my work. Instead of being proactive, I accepted what my first few clients offered me, as what they offered seemed fair, I had no prices for comparison, and I was simply thrilled to receive… Read More »How to Set Prices that Sell and Earn Profit
A couple of months ago I wrote a free email course on indexing. It provides an overview for how to write an index, from start to finish, as well as pointers for what makes an excellent index. When I first announced this project, I got a few puzzled reactions. One… Read More »Why Hire an Indexer?
I do not check email in the morning. Depending on the day, I either first check around 12:30 pm or 1:30 pm and respond to what I can within half an hour, though I often don’t need that much time. I then check again around 5 or 5:30 pm, though… Read More »Mindful Communication with Clients
One of the most daunting questions to face a new indexer is, where does the work come from? How do I land my first client? That experienced indexer over there has lots of work and it looks like they don’t even market. How does that happen? I will write about… Read More »The Value of a Diverse Client Base
Who wants a snazzy invoice? I do. I like the idea of reflecting a small part of myself in a document that is otherwise so impersonal. I also like the idea of making business, including invoices, fun. There is a part of me that has always chafed at formality. I… Read More »Readable Invoice Templates