Article
July 9, 2024
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by Stephen

One Year Book Birthday!

My book is one year old! Well, close enough to a full year. The official one year mark is July 11, two days from now. 

I feel like this anniversary has snuck up on me. Sales for Book Indexing: A Step-by-Step Guide have slowed over the last few months, but still plugging away at 5-8 copies per month. I probably could do more to market the book, though I find my attention elsewhere, and at a certain point, I think, you need to let books grow on their own. But I am still very proud for what I’ve accomplished writing and publishing Book Indexing. I occasionally hear from people that they have bought and read the book, which is always a lovely surprise and affirmation.

With the book out in the world for a full year, I thought this would be a fun opportunity to do a quick round-up on how the book has fared, as well as a good time to announce that the ebook version is once again on sale at Smashwords. 

Sales Update

Book Indexing has sold 206 copies to date, which I am thrilled about. I was really hoping to hit the 200 copy milestone within this first year. This breaks down to 106 print copies and 100 ebook copies. Ebook sales appear to be on the verge of overtaking print. Maybe Book Indexing can reach 300 copies by this time next year?

I find this breakdown between print and ebook interesting because I think it bucks a few different expectations. On the indie author side, my understanding is that the vast majority of sales tend to be ebook, though that may also be primarily for fiction. I am not sure what the numbers are for self-published nonfiction. While on the indexing side, most indexers I know are book people and like to own physical copies. So while I am not surprised at the number of print sales, I am a bit surprised at how print sales have slowed while ebook sales are holding steady. On the other hand, some of the ebook sales are from places like Japan, India, Serbia, and Australia, where I imagine it is more difficult or expensive to get a print copy. Whatever the reasons, I think I made the right decision to make the book available in both formats, and I’m happy that Book Indexing is finding its readers. 

Library Availability

I also recently checked Book Indexing in Worldcat and was surprised to see that it is available from five libraries, including public libraries in Greeley, CO; Richardson, TX; and Washington, DC. A huge thank you if you put in a word for me at your local library.

Libraries can order both the print and ebook versions. I think having the book available in libraries is a win-win for everyone. I still receive royalties for the sale and people can discover the book for free. If you’d like to see Book Indexing in your local library, please consider contacting your library and requesting it. I know my local library welcomes requests and yours probably does too. 

Marketing

I had a bit of momentum in the first six months or so after Book Indexing was publishing. I pushed past my fear of stuttering in public and completed two podcast interviews. The first was with Mark Leslie Lefebvre on his Stark Reflections podcast and the second was with Michelle Guiliano on the Freelance Indexer Exchange. 

I also received two positive reviews, from Daniel Heila in Key Words and Madelon Nanninga in The Indexer. I am so grateful for their feedback and kind words. With a book like this, I hoped it would be well received by my peers and colleagues, but it’s hard to predict. At least, I don’t want to assume. 

I also recently published an article in the June 2024 edition of The Indexer, in which I discuss my experience writing and publishing Book Indexing.

Otherwise, my focus has shifted. I still have my regular indexing workload. I recently presented at the Canadian indexing conference and am preparing to present again at another conference in a couple of months. I’ve also been getting back into writing fiction.

Looking ahead, one of my goals this year is to redo my website, which is badly out of date. Among other aspects to update, I want to better showcase my book and explain what it is all about. I am also thinking of taking, probably in the fall, Austin Church’s six-week Morning Marketing Habit course, to learn and develop better marketing habits, for both my indexing work and my book. For the time being, these are my two marketing goals going forward. 

Smashwords Summer Sale

If you are interested and haven’t yet picked up the ebook version, Book Indexing is once again 50% off at Smashwords.  The sale runs for the entire month of July. It’s hard to learn how to index for much cheaper. If you know of someone who would be interested, please feel free to share the link. Recommendations count for a lot.

Thank You

Thank you again for all of your support on this writing and publishing adventure. I wouldn’t be here—and Book Indexing wouldn’t be here—without your interest and encouragement. I am grateful to have you as a reader.

Article
June 8, 2024
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by Stephen

Finding Your Indexing Niche

Last month was very busy for me, culminating in the Indexing Society of Canada’s virtual conference, where I co-presented with Enid Zafran on the current state and future of embedded indexing. I may write more later about embedded indexing, but in the meantime, our findings reminded me of how segmented publishing is.

Publishing houses range from small regional or literary presses that only publish ten or twenty books per year to the giant behemoths, such as HarperCollins or Penguin Random House, with their dozens of imprints. Or, from a small university press that specializes in a handful of subjects and, again, maybe only publishes ten books per year, to the massive scholarly presses like Oxford UP or Palgrave MacMillan. There is also now the distinction between traditional publishers, who buy book rights, and hybrid publishers, who give authors both more responsibility and more control. Self-publishing is also an increasingly viable option.

Some publishers manage production in-house and want to be in direct communication with their freelancers while other publishers prefer to make indexing the author’s responsibility and/or work through third-party production companies. Some publishers prefer embedded indexes while others want a separate back-of-the-book index. Some publishers care about the quality of their books and are willing to pay their freelancers a fair price while other publishers only seem to care about volume and spending as little as they can. 

Then, of course, there are the countless subjects that books are published in. Some publishers are very specialized, while others—especially large publishers—publish across a wide range of subjects.

What this means for you, as a freelance indexer (or editor, or designer, or project manager), is that the type of work you get, the type of clients you work with, and possibly even your income, can vary considerably depending on how you position yourself within these submarkets. 

Do you want to exclusively write embedded indexes? You can do that, and probably receive more offers for work than you can accept. Do you want to specialize in science and engineering texts? You can do that too. Work only with authors? Or only with publishers? You can market yourself to get those results. 

Being a freelancer within an industry as vast as publishing is both an advantage and a challenge.

The advantage is that you can’t possibly work for everyone. This gives you the freedom to pick and choose. Be competitive by choosing a segment or two that is interesting to you and that other indexers are maybe less active in. Only market towards the clients you want to work with and ignore the rest. Find a way to differentiate yourself.

The challenge is that it can be difficult to break into a niche. It takes time to build a reputation and for your name to be passed around word-of-mouth. It can be difficult to identity and contact the gatekeepers who hire or refer freelancers. I am currently trying to shift towards indexing more Asian studies and religious studies books, and even I am finding that to be a slow process. It can also be a challenge to know which niches to pursue.

But even if you experiment with a few niches to see which sticks (which is certainly fair to do as you get started), I still encourage you to try and narrow your focus. It is easier to build expertise in a subset of subjects or with a subset of clients than to be an expert at everything. And while it takes time to break in, once established I think you will find that you have more than enough work.

As you think about which niches to pursue and how to differentiate yourself, consider some of these questions:

  • What subjects do you enjoy? What subjects do you already have some expertise in?
  • Do you have a preference for trade books or scholarly books? What about other areas, such as journals, databases, and websites?
  • Do you enjoy embedded indexing? Are you willing to learn?
  • Do you prefer working with authors or publishers?
  • How much do you want to earn? Which clients are more likely to pay what you want?
  • How many projects do you want per month or per year?

Many indexers, including myself, work within a few niches. Having variety is both an insurance policy against one niche or client disappearing, and switching back and forth between different subjects or types of projects can also be more enjoyable. But I think most long-time indexers would also agree that they don’t try to serve everyone. That is simply too much to ask for one person.

Have a focus, or two or three. Become a recognized expert in those areas. That will serve you better in the long run. To be different is to be competitive. 

Article
July 12, 2023
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by Stephen

Publication Day! And Why I Wrote a Book About Indexing

My book is officially launched!

It is a surreal experience to put the book out into the world. Today, I am still sitting at home, writing an index for a client. Not much has changed in my day-to-day life. Most of the work of finalizing the book and uploading the files happened a couple of week or more ago. And yet anyone can now buy and receive this thing that I have created. 

I am nervous, wondering if the book is going to be a complete flop or if it has a fatal flaw that I missed. But mostly I’m excited. This feels like an end to all of the work of writing and publishing, and the beginning of both marketing and supporting the book, going forward, as well as an opportunity to start a new writing project. I am excited to see how this book is received and what comes next.

I’m not very good at celebrating, but I did want to mark the occasion. My caffeinated beverage of choose is loose leaf green or oolong tea, and I recently bought some Japanese sencha green tea from a local tea shop. I decided to save it until this morning, and I enjoyed a cup as I got the day rolling.

I have also been reflecting on why I have written this book.

The original impetus was noticing that I would occasionally receive queries from authors who ultimately decided to write the index themselves. I respect their decision. It can be difficult trusting someone else to do a good job, or the price may be higher than their budget, or indexing just seems like such an intriguing puzzle. But I did feel bad that there were not better resources to help authors tackle this task.

Writing Book Indexing: A Step-by-Step Guide, I have tried to balance being thorough with also being practical and accessible. By the time you finish this book, you should understand the fundamentals of indexing, and—if you’ve been doing the exercises—you should have a solid head-start and plan for writing your own index. I have written the book so that each chapter builds on itself, so that there is a step-by-step progression. I have also tried to keep the language and descriptions simple, so that the concepts are not too difficult to understand, and so that the book can be read fairly quickly, if the reader is in a hurry. I believe that indexing is a skill that can be taught and learned. 

If you read the book, you can let me know how I’ve done!

Accessibility has also informed my publishing strategy. I’ve decided to publish wide, which among indie authors means that I am not exclusive to Amazon. Instead, the book is mostly being distributed through Draft2Digital, and for the ebook, direct with a few retailers, such as Amazon, Google Play, and Kobo. Through Draft2Digital, the book is available from retailers around the world, including ones that I had never heard of before. For example, with Vivlio, a major book retailer in France, and with Librerías Gandhi, one of the largest bookstore chains in Mexico.

This is in contrast to most books on indexing, which I’ve noticed can be both very expensive and can be difficult to find. They are not always even available on Amazon.

Do I expect to sell a lot of copies in France or Mexico? No, not really. But that is not the point. The point is that the book is available. The point is to make it easier for people to learn about indexing, regardless of where they live. The point is to help improve the quality of indexes, whether by authors, newer indexers, or people exploring indexing as a career. The point is to help editors and others within the publishing industry better understand what is required for an excellent index, and how to work with indexers. Maybe even readers who appreciate a quality index can grow in their appreciation and understanding.

Indexing is poorly understood, even within publishing. And lack of knowledge tends to lead to poor indexes. I want to make indexing more accessible and more easily understood. I believe that the more authors, editors, readers, and even indexers understand the mechanics of indexing and the qualities of an excellent index, the better books will be, and the better it will be for all of us. 

So, big dreams for indexing and indexes. Maybe more than this book can shoulder. But this book is a step, at least, towards making indexing accessible and making indexing known. 

PS. If you haven’t picked up a copy yet, you can find your preferred retailer here. If you’d like to learn more about what is in the book, please click here.

Article
March 29, 2018
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by Stephen

Happy Indexing Day! A Tribute to the Joys (and Tribulations) Faced by Indexers

 

It is that day to poke our heads up from our computers, shake loose the cobwebs of headings and locators which cling to our minds, and realize that hey! we are not alone in this business. (It is great to see you too.)

Indexing can be a lonely endeavour. Most indexers freelance, working from home or co-working spaces. Occasionally we will collaborate on a particularly large project, which will initiate a flurry of phone calls and emails, but even then we are usually doing the actual work by ourselves. Perhaps because of this seclusion, indexers tend to be extremely helpful and welcoming, whether on email groups, or at conferences or regional get-togethers. Even introverts—and most of us are probably introverts—need our social outlets. 

Being self-employed also means that you never really know what project will be offered next. Is that email in your inbox a dream project, perfectly aligning with your interests and expertise, or is it going to be a nightmare? I have to tell you, philosophy and literary criticism are not my strong points, unless it is a book with a title like Philosophy for Dummies (which I am still waiting to receive). There are other indexers with graduate degrees in philosophy and literary criticism. Please hire them instead. 

But still, our incomes depend on receiving a steady stream of projects. It can be tempting to take on those difficult projects, especially if there is a hole in your schedule or pocket. Sometimes you don’t realize that a project is going to be difficult until you start. Sometimes you just want to beat your head against the keyboard, you have no idea what the text is trying to say. Maybe the book would have made sense to that indexer with a graduate degree in whatever the subject is (and maybe that indexer is cursing the project that would have been perfect for you), but there can be a silver lining. I have gotten some of the most effusive praise from clients on the books I had the most difficulty with. Maybe it was all of the extra time I poured into the book, trying to read and re-read it, turning the text upside down looking for the hidden key that would grant me comprehension. 

Then there are the projects, of course, that are far easier than expected, or which are simply a delight to read. The emotional lives of trees, anyone? Simply reading that book was relaxing. A mental forest bath. Or the annotated translation of marriage law from the Yuan dynasty. So the text itself was a bit dry, but wow, some unique circumstances and prescriptions. My wife and I had fun imagining how our wedding and marriage would have been different had we lived in that time and place. Then there is one of my current favourites—business books. Why not learn how to improve my business while I am working?

So happy indexing day, everyone! Like any job, indexing has its ups and downs, its surprises, its moments of uncertainty and frustration, and its moments of relief and glee. It is truly amazing the diversity of books that I have indexed. It is truly amazing that I have survived some of the indexes I have written, not to mention the deadlines. My clients and colleagues have also been truly amazing, especially the ones I have been able to work with over multiple projects, and develop camaraderie with. Indexing may be practiced in solitude, but it by no means exists in isolation.

Article
December 15, 2016
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by Stephen

Cutting the Index: Tips for Trimming to Meet Space Limitations

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The words I dread the most from a client are, “You only have x number of pages for the index.”

Those words put me on notice that I will probably have to censor myself as I write the index. Instead of thinking, “How can I make this information most accessible?” I start to think, “Of the access points available, which should I use and which can I do without?” I start to triage potential entries and subheadings, labeling some for potential deletion, while others may not even get included in the rough draft. This approach is the opposite of how I want to index, which is to be comprehensive and inclusive. I want the information in the book to be fully accessible. Not surprisingly, my indexes tend to be on the thick side. 

But, sometimes there are limits. Maybe the client can’t afford to add an extra signature or half signature. (Books are printed in blocks of pages called signatures. See here for more information.) Or maybe the full index will only fill part of an extra signature, and again, it just isn’t worth the extra cost to only fill an extra page or two. Publishers generally don’t like empty pages at the end of a book. In some cases, the client may have a pre-established notion for how long the index should be, perhaps based on a formula to calculate the length of the index. But I would suggest that every book is different. A formula can give you a rough estimate, but it doesn’t take into account the content of an individual book. For these clients, a longer index might be acceptable if you can justify it. 

So, step one, if told that there is a space limitation and if you have examined the proofs and are leery of the page limit being enough, is to ask if the limit is negotiable. Because it might be. Maybe you won’t be able to get the full number of pages you want, but you might get a few more.

If you find with a particular client that you often have trouble with the space they allot, you might also want to contact them to discuss the issue. They may be unaware of the problem, there may be factors for the length of the index that you are unaware of, and having a frank discussion about the index length may lead to happier times on future projects. At the very least, raising the issue shows that you are engaged in the client’s books and in doing the best job you can. If nothing changes, that might also be an indication that you should fire the client and find another client or two that share your indexing vision.

But even if you do decide to eventually move on from this client, this particular index still needs to be finished. You know it is too long. How are you going to shoehorn it into the allotted space?

I always start by prioritizing what I want to keep. This may seem counterintuitive, because the immediate goal is to make the index shorter. But it is still important to keep the ultimate purpose of the index in mind, and that is to make the information in the book accessible. So what, out of all of the entries, absolutely needs to be in the index?

The metatopic is a good place to start. What is the book about? Are there specific people or case studies that the author discusses at length? Concepts that carry the argument forward? Let’s call these the core entries, the entries that lead the reader to the meat of the book. These entries get the comprehensive treatment, and I will do my best to leave them unscathed. 

The rest of the information I prioritize in decreasing importance. Think of it as concentric rings around the core entries. When I start cutting, I start with the outermost ring–the least important entries–and work my way towards the core. The goal is to get the index to fit while inflicting the least damage. 

How do I do this? There are three aspects of the index I focus on.

As I mentioned, I sometimes label entries as I index. One type of label is for entries that seem minor or tangential to the main subject of the book. Some of these might be considered borderline passing mentions, and I pick them up in my first pass through the text in case they are discussed more fully later on. In a comprehensive index, I would probably include most of these entries. If the index needs trimming, these can be a good place to start. Since they are labelled, it is pretty fast to find and cut. 

Another easy cut is to get rid of subheadings. My usual rule of thumb is to add subheadings if there are more than 6 locators per entry, but if space is tight, I might increase this limit to 8-10 locators. Another option is to combine subheadings. This way the subheads are not as precise, but there will be fewer of them. The importance of the entry is also a factor in deciding how to deal with the subheadings. Where on those concentric rings does the entry lie? If it is close to the core, I am less inclined to heavily modify it. If it is more of an outlier, I’ll cut deeper. 

I also earlier mentioned reducing access points to the information. One common way to provide multiple access points is to double-post, say under both an acronym and the full term or name spelled out. Another is to have the information as a stand-alone heading and as a subheading (or two) under the relevant umbrella terms. You can also think of multiple access points in terms of an event, for example, the bombing of Pearl Harbour, and then the different people, organizations, and concepts involved in that event. By providing these multiple access points, the reader can search using whatever term they want and will still, ideally, find the relevant information.

But maybe there isn’t enough space for all of these access points. So you have to think, what are the most important access points? Instead of double-posting, what is the reader most likely to look for? Is it better to have stand-alone entries or to consolidate entries under umbrella terms? Can nested entries be used to concisely delineate the metatopic, instead of scattered entries? Can cross-references be used judiciously to steer readers to the one and only access point? The goal is to still make the information accessible. The access points can’t disappear entirely. You just have to be a little more creative on how to make those access points pop.

You may be wondering, how do I decide which are the most important access points? How do I prioritize the information and entries? I admit that it is not an exact science. You will have to make a judgment call while knowing that someone else might make that call differently. You might also find that you need to change your mind as you cut. Those subheadings that you were holding onto? The index is still too long, so bye-bye subheadings. Those people who played a relatively important role in that event? Well, they now need to be reassessed as relatively minor, and cut. Cutting the index like this feels like intentionally dulling a sharp knife. Sometimes that is what you have to do.

Throughout all of this, try to be consistent in what you cut. If you decide that acronyms need to go, then take out all acronyms, unless there is a very compelling reason to keep one or two. When I cut, I still want the final index to look thoughtfully structured. I don’t want the cutting to be random, or for a reader to wonder why one entry is present and another term, identical in type, isn’t.

It isn’t fun trimming an index that you already consider to be print-worthy. Especially if you have to cut deep. That hurts, seeing your hard work reduced to something less than what it was. But if you do have to cut, have a plan. Keep the ultimate purpose of the index in mind–making the information in the book accessible. Understand the structure of your index, and understand how that structure might have to change as you cut. Figure out how to prioritize the content of the index. This will make it easier to identify, out of the hundreds or thousands of entries, what can be cut. Do all of this–a controlled cutting process–and the end result should still be a usable index.

What are some of your favourite ways to trim an index? What do you cut first?