The title for this post is, admittedly, tongue in cheek. I am not suggesting that those of us with our own businesses are lazy. It does point towards the reality, though, that it can be so hard to make time, or even know where to start looking, when it comes to business development. 

I think we know that we should be doing something beyond the day-to-day busyness of keeping our business moving along. We know that professional development keeps us sharp, that the market we are currently working in may change in the coming years, or that there are aspects of our business which could become more efficient. But none of these are, at least right now, immediate concerns. We will get to them someday, right?

I struggle with finding time too. My recent sabbatical, which I am almost finished with, is a more extreme attempt to make time for business development and growth. It is not the only way, though. 

Another approach, which I have been doing for a few years now (and which is where I first got the idea for a sabbatical) is a more passive approach. I have made it a habit to regularly listen to podcasts related to business and writing, and to read books on business and personal development. I try to read one book a month in this area. Occasionally I also attend webinars that come to my attention.

I describe this approach as passive because while I do make choices about what I read or listen to—and I do sometimes seek resources on specific topics—for the most part I am just going by whatever seems interesting and by whatever happens to come to my attention. I don’t yet know if there will be something of value that I can apply to my business. Not everything has gems that I can use, but the main point is that I keep reading and I keep listening. 

I think it is important that this has become a habit. I am regularly exposing myself to new ideas, increasing the chances that something useful to turn up. It helps that this also does not usually feel like work. I do enjoy learning, nor is there a deadline I need to meet, though there are times when I need to learn something that I don’t enjoy as much. 

Of course, if I do come across information that I think I can and should apply to my business, then I have to put in the work to do so. I am not saying that change and growth is always easy, but at least identifying the path towards growth is fairly easy. 

To illustrate what I mean, I would like to mention five examples—three books and two podcasts—that I have either read recently or I regularly listen to, which I have found helpful and would recommend. Your list will probably vary based on your interests and needs, but maybe this will give you some ideas for what you can look for.

Lead to Win podcast

Michael Hyatt bills himself as a virtual mentor for leaders. He spent most of his career in publishing, becoming CEO of Thomas Nelson, and now runs his own eponymous company offering various products, mostly focused on leadership and achieving goals. His podcast Lead to Win, co-hosted with his daughter and COO Megan Hyatt Miller, is free. He also has a previous podcast, This is Your Life, which is similar and also quite good.

I don’t find everything discussed in these podcasts to be relevant. Hyatt’s main audience is leaders in companies with actual employees, much bigger and more complex than my freelancing outfit. That said, because Hyatt is working at a higher level of business than I am, the podcast does introduce me to topics I wouldn’t normally have considered before and it does inspire me to think big and push beyond my comfort level, which I think is good for me. 

The Prolific Writer podcast

The Prolific Writer is a podcast that challenges my writing goals. It is hosted by Ryan J. Pelton, often features interviews with other indie authors, and is dedicated to prolific writing. Pretty much all of the authors involved publish multiple books a year. I am still trying to write my first book, so I am not in that league yet, and I am still a bit incredulous at what some of these authors are able to accomplish. The value for me, though, is that it does challenge my beliefs about what is possible, and besides being inspirational I do pick up nuggets here and there about writing, self-publishing, and the writing market. 

Deep Work, by Cal Newport

I mentioned this book in my blog post last week. Deep work is deliberately spending long periods of time concentrating, without distractions, on high value and cognitively demanding tasks. I’ve been aware of deep work for a couple of years, and finally read the book last month. I am convinced that indexing requires deep work in order to be done effectively, and reading this book has helped me to reconfigure my workday to minimize distractions and maximize the amount of focused time I spend indexing. I highly recommend it.

Make Time, by Jake Knapp and John Zeratsky

Make Time is another book I have read recently and referenced in a blog post. It is also about how to remove distractions and to make time for what is most important. This is more of a how-to book, as it contains over eighty techniques that you can try. What I found most helpful was their experimental approach. The authors acknowledge that different techniques are going to work for different people, and that everyone is unique in their work demands, their goals, and their biorhythms. So they encourage readers to try different techniques, keep a journal of what works and what does not, and to gradually figure out a personalized schedule. I also recommend their book Sprint, which is not easily applicable to someone working solo, but I still enjoyed learning about their approach to problem solving and product development.

Perennial Seller, by Ryan Holiday

I read this book last year, and the ideas it contains continue to stick with me. Holiday discusses how to create and market items that will continue to sell year in and year out. These may not hit the bestseller lists, but that’s okay because their value will continue to grow over time. This really resonates with my own beliefs about producing quality work. The book read like a road map for the direction I knew I wanted to go in but was not sure how. 

What resources do you find helpful for growing your business?